- Be ready to listen. It is important your first phone call or meeting be a collaboration of your needs and goals, as well as how the marketing consultant's skills can meet your expectations. The consultant should have already done some research on your company as well as your competition. They should come to the meeting with ideas and discussion items.
- Have your goals written down. Your goals should be S.M.A.R.T. goals. And they should be written down, in advance of the meeting. Be open to changing them, or at least adjusting them, a bit during your meeting with the marketing consultant.
- Be willing to let them do their job. Like any professional, they should know what they are doing and don’t want to be micro-managed. If you have written down your goals, during your discussion with the marketing professional, there should be collaboration on a clear plan of action.
- Be ready to compensate them. You get what you pay for. If you hired a plumber or electrician you would be prepared to pay them for their services from the moment they stepped foot on your property. Marketing consultants expect the same thing. You should have had a phone call (or series of emails) before your actual meeting. During those conversations, fees should have already been discussed.
Got any more tips? I would love to hear them. Write them here or send me at tweet at @LisaLFlowers.
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