Monday, October 26, 2015

The BIG List – Types of Content Every Writer Needs

As a follow up to my post, 31 Types of Blog Posts, here's another list that will give you more ideas about writing. Consider going to three or four websites/blogs and researching how they use some of these types of content. Write down those ideas on your editorial calendar now, instead of when you’re ready to write the post. Let me know how it goes!

1.  Animated gif
2.  Article
3.  Ask fans a question
4.  Behind-the-scenes
5.  Blog post
6.  Book review
7.  Case study
8.  Cheat sheet
9.  Checklist
10.  Client story or testimonial
11.  Comic or cartoon
12.  Company news
13.  Customer service questions
14.  eBook
15.  Exclusive content
16.  FAQs
17.  Guest post
18.  Guide
19.  History of company or industry
20.  How-to article
21.  Image
22.  Industry news update
23.  Infographic
24.  Interview
25.  Link or resource page
26.  List
27.  Movie review
28.  National holiday
29.  Opinion post
30.  Photo
31.  Podcast
32.  Podcast summary
33.  Presentation summary
34.  Press release
35.  Product review
36.  Reply to comments
37.  Research
38.  Research report
39.  Resources or link list
40.  Review of survey
41.  Review
42.  Share a blog post
43.  Share a fan’s photo
44.  Survey (ask)
45.  Survey (responses)
46.  To-Dos
47.  Tutorial
48.  Twitter chat summary
49.  Upcoming events (Pre- and Post- also)
50.  Vendor story or testimonial
51.  Video
52.  Video review

Are you on Twitter? Let’s follow each other! I’m at @LisaLFlowers

Friday, October 23, 2015

31 Types of Blog Posts

31 Types of Blog Posts

1. Case studies
2. Cheat lists
3. Checklists
4. Controversial posts
5. Critique
6. Curating or newsjacking
7. Current events
8. Debate
9. Difference of opinion
10. Hypothetical
11. Industry news or trends
12. Informative
13. Inspirational
14. Instructional (How-to’s, DIY)
15. Interviews
16. Jokes or funny posts
17. Link posts
18. Lists
19. Prediction
20. Presentations
21. Profiles
22. Questions & Answers
24. Rant
25. Research
26. Reviews
27. Summary
28. Survey
29. Takeaways (from an event, a trip, a class)
30. To-dos
31. Videos

Which types of posts do you write most often? Consider switching it up to find new audiences and keep it interesting for your current readers.

Follow me on Twitter at @LisaLFlowers

Friday, June 27, 2014

4 Things To Do Before Hiring A Marketing Consultant

  1. Be ready to listen. It is important your first phone call or meeting be a collaboration of your needs and goals, as well as how the marketing consultant's skills can meet your expectations. The consultant should have already done some research on your company as well as your competition. They should come to the meeting with ideas and discussion items.
  2. Have your goals written down. Your goals should be S.M.A.R.T. goals. And they should be written down, in advance of the meeting. Be open to changing them, or at least adjusting them, a bit during your meeting with the marketing consultant.
  3. Be willing to let them do their job. Like any professional, they should know what they are doing and don’t want to be micro-managed. If you have written down your goals, during your discussion with the marketing professional, there should be collaboration on a clear plan of action.
  4. Be ready to compensate them. You get what you pay for. If you hired a plumber or electrician you would be prepared to pay them for their services from the moment they stepped foot on your property. Marketing consultants expect the same thing. You should have had a phone call (or series of emails) before your actual meeting. During those conversations, fees should have already been discussed.
Got any more tips? I would love to hear them. Write them here or send me at tweet at @LisaLFlowers.

Friday, June 20, 2014

10 Things Every Marketer Should Know

1. Know where you are now. Stop what you’re doing right now and do an assessment of your current marketing activities. Seriously. WRITE IT DOWN. Be sure to include on- and off-line marketing, even organic marketing.

2. Know your goals. They should be SMART goals. SMART stands for Specific, Measurable, Attainable, Relevant and Timely. Your goals should be written down and reviewed often. And they should be given to every team member they affect.

3. Know the benefits of your product or service. You should be able to identify your customer’s needs and easily explain how your product or service solves them.

4. Know where you stand from the perspective of a SWOT analysis. A SWOT analysis is a summary of your company’s Strengths, Weaknesses, Opportunities and Threats. (This one step could be a game changer for y our company is done correctly and honestly.)

5. Know your competition. You should be monitoring them. Set up Google alerts. Track what they are posting and sharing. Don’t forget to do a SWOT analysis on your competition.

6. Know your priorities. You can’t do everything all at once. Some things will just have to wait until you get the most critical and urgent items out of the way.

7. Know when you’re going to do all these things. As you’re doing the steps above, be sure to include deadlines. These dates should include when to start and finish the campaign or marketing effort.

8. Know your team. When you’re up to your elbows in all this stuff, it’s important to get another set of eyes to look over your work. There is no shame in asking for help and collaboration. If you don’t have a buddy to bounce ideas off of, get one. Also, if you hired the right team, they probably know more than you do, so ask them. And don’t forget the folks in the trenches, like customer service people.

9. Know your plan. And work your plan. Now, here’s the best part. If you do all those things I mentioned above you have basically put together a marketing or strategic plan. All you have to do now is plug in the budget numbers. Okay, one more thing. It’s not a “know” thing, but a “do” thing.

10. Commit to a monthly review. Being able to see even the smallest increments of success will keep you (and your team) motivated. Your findings will also allow you to adjust your campaigns to help meet your goals.

What do you do to keep focused? I would love to hear from you. Comment below or tweet it to me at @LisaLFlowers.

Wednesday, February 27, 2013

Report: Nearly 40 Percent Of Internet Time Now On Mobile Devices

Many marketers still treat mobile as a marginal or still-novel use case that they can afford to think about “later.” Nothing could be further from the truth. The device and Internet landscape have forever changed.... continue reading

Social Media Anxiety Disorder

Do you have “Social Media Anxiety Disorder”? Join the Twitter chat, Friday, 3/1, Noon (ET). Tweets from @HealthyLiving and @GPSforSoul w/hashtag #SMAD.